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Jun 23, 2021

about 4 min read

4 ultimate tips to develop a successful mobile app

It is more difficult than it appears to develop a mobile application within a budget. If you want to make a mobile app based on a concept or a business, you may need to know a number of things that you probably have never thought about before. In order to succeed in this massive market with an increasingly growing turnover, user behavior must be understood. Here are 4 things you probably didn't know about mobile applications and this article is going to help you point it out.


 

1. People are using “Remixing technique” all the time

An app development process is divided into 11 major steps:

Generate an app idea

Do competitive market research

Write out the features for your app

Make design mockups of your app

Create your app’s graphic design

Put together an app marketing plan

Build the app with one of these options

Submit your app to the App Store

Market your app for maximum exposure

Improve your app with user feedback


 


 

The most important step, obviously, is the idea generation process. Did you know that the majority of ideas are modifications and mixes of previously existing concepts? Keeping this in mind, you might be able to come up with something old-but-new in a very creative way. 


 

Words with Friends, for instance, is a popular mobile game from Zynga that is essentially based on Scrabble. But it is online with social and multiplayer elements, making it simple to play a long game in small bursts of free time. Due to the improvement in user experience, they definitely are successful in getting more players downloading their app. 


 

2. The significance of app name

For a long time, many people just thought about app names as a way to identify themself. However, it is more than just a name.


 

One of the most significant elements in deciding whether a user would download your app is recognition. And name plays a vital role in this. If the name of your app doesn't accurately describe what it does, there's a strong possibility the icon and the name will conflict, and hence, confuse users.


 


 

When your app's name sounds just similar to another well-known app, you may get some short-term benefits. However, you won't gain much in the long run due to the strong competitiveness. 


 

How to do this?

You may consider including keywords in the app's name. As you browse through the list of rival applications, look for any terms that keep popping up in the app's title and consider utilizing that keyword in your app's title. Make sure the app name is relevant to your brand as well as easily pronounced. This  will help the user easily understand the purpose of the app.


 

3. Simpleness is key

When it comes to the success of your app, the user experience is critical. Apps are naturally task-oriented and are used to streamline operations. As a result, when it comes to mobile apps, less is more. Because users value efficiency, it's critical to make your primary activity second nature and simple to repeat. Users will frequently quit an app if it is difficult to use.


 

App success will be aided by providing users with a path to follow and an action to repeat. Based on design requirements, create a user interface that is easy to use and navigate. Whatever functionality your app provides, the more straightforward it is provided, the better and more successful it will be. Consider the following:

Are you making your user's life easier?

Is the app's flow user-friendly?

Is it possible for people to find out how to use your software without any help?

Will these options be utilized? Are they important?

Is your app becoming more complicated or simpler to use as a result of these features?


 

Finally, the app should be user-friendly, intuitive to use, and visually appealing. Users will frequently abandon your app if they must spend a significant amount of time learning how to use it before they can derive benefit from it. Users will have no incentive to seek a comparable competing app if your app offers simplicity.


 

4. Plan a good marketing strategy

Your app will not be successful if no one uses it, no matter how innovative, sleek, or perfect it is. Don't make the mistake of beginning your marketing strategy after your app has been completed. A well-thought-out marketing strategy will aid in driving new app installations and re-engaging target consumers. To generate anticipation for your software, start spreading the word early and then make a huge push just before launch.


 

Apps that are successful are advertised extensively before they are released on the app store. It's a good idea to break down your marketing strategy into three stages: pre-launch, launch, and post-launch. 


 


 

Planning and utilizing a variety of marketing media and methods is required while promoting your app. App Store Optimization, for example, is one technique to guarantee that your apps are discovered by your target audience.


 

However, app stores are not the only way to discover apps. A business traveler, for example, may be forced to fly to Miami on short notice and must locate a place to stay. He searches for "hotels in Miami" on Google and discovers an app that offers available local hotel rooms and short-term rentals. He chooses to download the app to assist him book his stay because he travels frequently.


 

In today's saturated app market, that factor is more significant than ever, according to Statista2, which reports that over 3 million mobile apps are currently accessible for download. Therefore, for marketers, ensuring that your apps are accessible and stands out when consumers search for relevant stuff to their interests on their smartphones. 


 

We at Golden Owl recognize the value of integrating business app software into a company's overall strategy. Businesses may use our platform to create effective applications for a range of business tasks. Get in contact with us today to learn more about what Golden Owl can do for your company.




 

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