Mar 21, 2023

about 6 min read

Native vs. hybrid mobile app development in 2023: Which one is better?

Mobile app development has become an essential part of modern-day businesses looking to reach a wider audience and provide seamless user experiences. With the increasing demand for mobile apps, developers have a choice between two major types of app development: native and hybrid.

Native app development involves building an app using specific programming languages and development tools for a particular platform, such as iOS or Android. On the other hand, hybrid app development involves creating an app that can run on multiple platforms using a combination of web technologies like HTML, CSS, and JavaScript.

While both options have their advantages and disadvantages, the choice between the two ultimately comes down to the goals and needs of the app and the business. In this blog, we will explore the pros and cons of native vs. hybrid mobile app development, helping you make an informed decision about which approach is right for your next mobile app project.

What is native mobile app development?

Native mobile app development refers to the process of building mobile applications specifically for a particular operating system, such as iOS or Android, using the native programming languages and development tools for that platform.

For example, iOS apps are developed using Swift or Objective-C programming languages and Xcode IDE, while Android apps are developed using Java or Kotlin programming languages and Android Studio IDE.

Native mobile apps can access device-specific hardware and software features, such as camera, GPS, contacts, and push notifications, to deliver an optimized user experience. They also typically offer better performance and security compared to hybrid or web-based apps. However, native app development can be more time-consuming and expensive than other app development approaches.


mobile app development


Pros and cons of native mobile app development


  • High performance: Native apps are optimized for the specific platform, meaning they can run faster and smoother than other types of apps. Because native apps are built using the platform's specific programming language, they can take full advantage of the platform's capabilities and resources, resulting in high performance.
  • Access to platform-specific features: Native apps can leverage all of the hardware and software features of the platform, such as the camera, GPS, and sensors. This allows developers to create more advanced and sophisticated applications that can deliver a better user experience.
  • Better user experience: Native apps can provide a better user experience by offering smoother animations, faster load times, and intuitive interfaces that feel natural on the platform. The result is an app that is easier to use and navigate, leading to increased engagement and satisfaction.
  • Better security: Native apps are usually more secure than web apps because they can take advantage of the platform's built-in security features. Additionally, native apps can store data locally on the device, making it harder for hackers to access sensitive information.
  • Better monetization options: Native apps can be sold through app stores, which provide easy monetization through in-app purchases or advertising. This allows developers to earn revenue from their app without the need for a separate payment gateway or platform.

Cons of native mobile app development


  • Costly and time-consuming: Developing a native app requires specialized knowledge of the platform's programming language and tools, which can be costly and time-consuming. This means that native app development can be more expensive than other types of development, and it may take longer to launch the app.
  • Maintenance: Native apps require constant maintenance and updates to ensure compatibility with new versions of the platform and to fix bugs. This can be time-consuming and expensive, especially for complex applications.
  • Limited cross-platform compatibility: Native apps are designed for specific platforms, so building an app for both iOS and Android requires separate development efforts. This can be time-consuming and expensive, and it may result in different app experiences for different platforms.
  • App store approval: Native apps must be approved by the app store before they can be published. This can add additional delays and complications, as the app must meet specific guidelines and requirements set by the app store.
  • Limited reach: Native apps are only accessible through app stores, which can limit their reach and accessibility compared to web apps. This can make it harder for users to find and download the app, especially if they are not familiar with the app store.

What is hybrid mobile app development?


Hybrid mobile app development is a type of mobile app development that combines elements of both native and web app development. Hybrid apps are built using web technologies such as HTML, CSS, and JavaScript, but they are wrapped in a native app container that allows them to be installed and run like native apps.

The goal of hybrid app development is to create an app that can run on multiple platforms while leveraging the benefits of both native and web app development. Hybrid apps can access some platform-specific features and APIs through plugins, while the majority of the app's functionality is built using web technologies. This allows developers to reuse code across multiple platforms, reducing development time and cost.

Hybrid app development uses frameworks such as Apache Cordova, React Native, and Xamarin to build the app. These frameworks provide a layer of abstraction that allows developers to write code once and deploy it across multiple platforms.
mobile app development


Pros and cons of hybrid mobile app development


  • Cross-platform compatibility: Hybrid mobile apps can be developed for multiple platforms with a single codebase. This saves time and effort by avoiding the need to develop separate apps for each platform.
  • Cost-effective: Hybrid mobile app development is usually less expensive than native app development because it requires less specialized knowledge and allows for code reuse across multiple platforms.
  • Faster development time: Because hybrid apps use web technologies, developers can create and update the app more quickly than native apps. This can be particularly useful for small or simple apps that don't require extensive platform-specific features.
  • Easy distribution: Hybrid apps can be distributed through app stores, making them easily accessible to users. This also allows developers to monetize their app through in-app purchases or advertising.
  • Access to web technologies: Hybrid app development allows developers to use familiar web technologies such as HTML, CSS, and JavaScript to build the app. This can make development faster and easier, especially for developers who are more experienced with web development.

Cons of hybrid mobile app development


  • Limited access to native features: Hybrid apps rely on plugins to access native features such as camera, GPS, and sensors. However, plugins may not always be available or may not provide the same level of performance as native code. This can limit the functionality and performance of the app.
  • Performance issues: Hybrid apps may not perform as well as native apps, particularly for complex or resource-intensive apps. This is because the app is essentially running inside a webview, which may not be optimized for high-performance use cases.
  • User experience issues: Hybrid apps may not provide the same level of user experience as native apps, particularly for apps that require advanced animations or complex user interfaces. The app may not feel as responsive or intuitive to use as a native app.
  • Dependency on third-party tools: Hybrid app development often relies on third-party tools and frameworks, such as Apache Cordova or React Native. This can create dependencies and may make it more difficult to update or maintain the app in the future.
  • App store approval: Hybrid apps must still go through the app store approval process, which can be time-consuming and may require additional steps to ensure compatibility across multiple platforms.

Where to hire top native/hybrid mobile app developers?


Looking for a reliable mobile app development outsourcing firm? Look no further! Our team of skilled developers has years of experience creating high-quality mobile apps for businesses of all sizes.

Golden Owl's mobile app services are tailored to meet your specific needs, from conceptualization to launch and beyond. We pride ourselves on delivering apps that are not only functional but also visually stunning, user-friendly, and optimized for SEO. Our expertise in developing apps across a range of platforms, including iOS, Android, and hybrid apps, means that we can help you reach a wider audience and achieve your business goals.

We understand the importance of staying within budget and meeting tight deadlines, which is why we offer flexible pricing and fast turnaround times. Our project managers work closely with you to ensure that your app is delivered on time, on budget, and to your exact specifications. If you're looking for a partner to help bring your app idea to life, look no further than our mobile app development outsourcing firm. Contact us today to learn more about how we can help you succeed in the app market.

Conclusion: mobile app development


In conclusion, both native and hybrid app development have their strengths and limitations. The choice between the two ultimately depends on the specific requirements and goals of the app and the business. While native apps offer better performance and access to device-specific features, hybrid apps are more cost-effective and allow for easier maintenance and updates. Regardless of the approach, it's crucial to work with experienced developers who can deliver high-quality and user-friendly apps that meet the needs of your target audience.


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