Outstanding products and services are no longer sufficient in today's business world.
In today's highly competitive market, personal branding is essential for capturing your individuality and distinguishing yourself from the competition.
Consumers nowadays want to know about a company's history, what makes it unique, and how it has evolved through time.
In today’s blog, let’s learn how personal branding can significantly help your business grow and become even more memorable than ever.
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SO WHAT IS PERSONAL BRANDING?
Personal branding is a new marketing idea that entails being able to take control of how you promote and position yourself as an influencer by building a brand around yourself in your specialty or sector, thus enhancing your reputation.
Individuals advertise themselves, their jobs, and what they do as brands in their own right through the strategic practice of personal branding.
It's the continual process of creating, growing, and maintaining your profile or image in the minds of your target audience as the "expert" go-to-person for a specific topic.
Businesses are built based on the foundation of not just earning sales, but also keeping current customers.
According to Invesp, a new customer has a 5-20% chance of becoming a sale, whereas an old customer has a 60-70% chance.
When Facebook, Youtube, and LinkedIn were on the scene, the popularity of personal branding as a marketing tool skyrocketed.
Everyone can become a brand on social media if they use it strategically. Those who utilize their personal brand as the voice or champion behind the product or service they offer to boost its prominence are the ones who will succeed.
WHY PERSONAL BRANDING MATTERS! PEOPLE TRUST PEOPLE!
Customer faith in businesses has been declining year after year as firms overpromise and then fail to deliver.
This makes it extremely challenging for new businesses to get traction. People, on the other hand, may be completely trusted through genuine sharing and reviews.
Consumers accept recommendations from "actual people," such as friends, family, coworkers, and even peers who appear to be well versed on the issue.
Read more: 4 steps to master brand positioning and real examples
In fact, 88% of buyers said they would trust an internet review from someone they didn't know above direct corporate promotion from the businesses themselves.
As an example, consider Neil Patel's journey. He began as a failing entrepreneur who couldn't seem to get his business off the ground.
He did, however, have a lot of knowledge about the digital marketing sector, so when he co-founded Crazy Egg, he started sharing his knowledge through blog articles and interviews.
Patel's tale demonstrates how sharing information may help you develop a reputation that can help you succeed in business if you provide high-quality content that is both useful and instructive.
Personal branding may also lead to a variety of lucrative possibilities. You're more likely to get a good response if you have a personal brand.
You may also become a leader in a certain field if you effectively create your personal brand. Once you establish a powerful online presence, you can easily attract people.
HOW CAN YOU DO PERSONAL BRANDING RIGHT?
Building a personal brand takes a lot of time and work, but the payoff is well worth it.
Here are some tried-and-true strategies for successfully establishing your personal brand!
1/ Make the most of your personality!
It's the most unique feature of your personality that distinguishes you from your competition.
How might your personality assist you in sharing your expertise with your intended audience?
For example, perhaps you're extroverted and outgoing. You may leverage that personality trait to show off your abilities and draw attention to your brand.
Start it off with a song or a movie character’s quote? Why not? If you have more ideas about how you want to dress yourself when doing personal branding, just do it!
As long as what you share on your account is relatable to your brand, how you choose to show it off is completely up to you!
2/ Create a story.
If your personal brand doesn't tell a story, you've already lost half of your potential audience.
The most successful personal branding strategy these days is to create a real story. Single character monologues are uninteresting in Hollywood, and much more so for your personal brand.
No one wants to hear you yell about your company into the void of social media, so create a story around it that your audience can participate in. One of the most efficient methods to tell that story is through written or video content.
Read more: 5 secrets of becoming a successful online entrepreneur
3/ Know your strengths and weaknesses!
Every person on earth has their own set of advantages and disadvantages. If you want your personal brand to be genuine, you need to accept your own.
To put it another way, you don't want to come across as someone who has the answer to every question.
You must instead attempt to become as human as possible. Owning your flaws as well as your talents is the best way to go about it.
Write about something you’ve learnt along way with your grow experience. Write about how you overcome a tough period when running your business. All these would make your personal branding strategy more authentical, believable and valuable.
4/ Be an Expert
When you don't have a certain area of knowledge, branding might be difficult.
Every influencer has a distinct area of expertise. If you're selling equipment online, be sure you're an expert in carpentry, furniture design, or a related field.
If you sell automobile components, you should probably brush up on your automotive knowledge so that you can add value.
Another way to look at it is to create a brand for yourself in your field of expertise. If you spent five years working in a hair salon, you might create a personal brand where you offer your expertise on hair difficulties while selling hair products.
5/ Value, value and value!
Information is the sort of money in the knowledge market. It's highly beneficial to those who follow your personal brand since they want to learn what you already know.
As a result, don't share anything that doesn't add any value to the reader. If you're selling online, you don't want to utilize your website or blog as a personal journal.
This does not preclude you from sharing personal information. You certainly can.
You should, however, structure such experiences in a way that will benefit your audience. For example, you may tell a cautionary story to help your audience avoid making the same mistakes you made in the past.
Read more: 10 tips to have a work-life balance for entrepreneurs
CONCLUSION
Developing a personal brand might help your company reach new heights.
Personal branding techniques such as being real, consistent, and sociable can help you boost your chances of job success.
You'll become more noticeable online as your own brand grows. You may strengthen your business by using your network and becoming more visible in person.
To learn more about how to be successful and professional in your business, subscribe to the Golden Owl blog today!
