Sep 27, 2023
about 6 min read
10 Leading Digital Transformation Platforms in 2023 You Must Know
Learn about the leading digital transformation platforms in 2023, their pros & cons, and how to choose the best one.
Digital transformation is the process of using modern technologies to improve business performance, customer experience, and operational efficiency. It involves changing how an organization operates, delivers value, and competes in the digital age.
However, digital transformation is not a one-time project or a simple switch from old to new systems. It requires you to continuously adapt to the changing environment, customer expectations, and market opportunities. To achieve this, you need a digital transformation platform.
What is a Digital Transformation Platform?
A digital transformation platform is a set of technological streams that enable businesses to improve their competitive position by leveraging innovation and intelligent solutions. They combine big data, analytics, AI, cloud, and machine learning to bring the digital revolution to organizations. A digital transformation platform can help businesses to:
- Reinvent their business models and create new sources of revenue;
- Optimize their processes and workflows and reduce costs;
- Enhance their customer engagement and loyalty across channels;
- Empower their employees and partners with collaboration and productivity tools;
- Innovate faster and smarter with data-driven insights and decision-making;
- Respond to market disruptions and opportunities in real time.
A digital transformation platform is not a single product or service but a comprehensive solution that integrates multiple capabilities and components. It can be customized and configured to suit your business’s specific needs and goals. As your company grows and evolves, the platform can be scaled and updated accordingly.
8 Considerations When Looking for a Platform for Digital Transformation
Choosing the right digital business transformation platform is a critical decision that can make or break an initiative’s success. There are many factors to consider when evaluating different options. But here are some of the most important ones:
- Business value. The platform should align with your business strategy and objectives while producing quantifiable results and advantages. It should also have a clear return on investment (ROI) and total cost of ownership (TCO).
- Customer experience. It ought to allow you to create tailor-made, effortless, and unvarying customer experiences throughout all channels and touchpoints. Also, it should include tools that allow for customer feedback, analytics, and loyalty programs.
- Process automation. An ideal platform would be capable of automating every aspect of business processes and workflows, eradicating human errors and manual tasks. Furthermore, it should come equipped with process modeling and monitoring tools, as well as optimization and governance features.
- Content management. The platform should manage all types of content (e.g., documents, images, and videos) throughout its lifecycle. This includes everything from creation and distribution to archiving. Additionally, the platform should offer various tools that facilitate content collaboration, ensure security and compliance, and enable efficient search capabilities.
- AI and analytics. To optimize its functionality, it ought to incorporate AI and machine learning capabilities that can glean insights from structured and unstructured data. Additionally, it should feature data integration, visualization, reporting, and predictive modeling tools.
- Cloud computing. The platform should be hosted on a cloud-based infrastructure that offers scalability, flexibility, reliability, and top-notch security for optimal performance. Additionally, it should support hybrid- and multi-cloud environments, allowing you to select the most suitable cloud provider for your use case.
- Integration ecosystem. The platform should integrate with existing systems, applications, and data sources on-premise and in the cloud. Additionally, it should support open standards and APIs, enabling the business to connect with external partners and platforms effortlessly.
- Low-code development. It ought to allow you to swiftly and effortlessly develop applications, even if you do not have extensive coding skills. Furthermore, it should offer testing, deployment, maintenance, and iteration tools to ensure smooth operations.
10 Best Digital Transformation Platform Companies in 2023
Many vendors offer digital transformation platforms in the market. Each has its own strengths and weaknesses. Here are some of the best ones in 2023:
This is a highly efficient and reliable cloud-based customer relationship management (CRM) platform that can assist you in managing and improving your overall customer interactions. With a comprehensive range of features and tools at your disposal, it allows you to streamline your sales forecasting, manage leads effectively, and deliver exceptional customer service.
By utilizing Salesforce, you can ensure that your business always operates at maximum efficiency and offers the best possible experience to your customers.
In the realm of digital transformation platforms, Microsoft Dynamics 365 stands out as a robust contender. What sets it apart is its seamless integration with other Microsoft products, including Microsoft 365 and Azure. This integration offers users a cohesive, comprehensive ecosystem that streamlines business processes and enhances productivity.
This comprehensive enterprise resource planning (ERP) solution can optimize your financial, operational, and supply chain management. This cloud-based platform offers unparalleled flexibility and scalability, making it an ideal choice for organizations of all sizes.
Whether you are looking to improve your financial reporting, streamline your procurement processes, or optimize your inventory management, SAP S/4HANA has the tools and features you need to succeed.
Oracle Fusion Cloud
This is another highly advanced ERP solution that comes packed with a plethora of features. It is an exceptional cloud-based platform designed to be user-friendly, ensuring users can easily navigate it. Moreover, it is an incredibly flexible platform that can easily integrate with other applications, thus providing an unparalleled user experience.
This cutting-edge cloud-based human capital management (HCM) platform is designed to empower businesses like yours to take complete control of their employee management. With Workday, you can seamlessly integrate and streamline all payroll, benefits, and talent management aspects. This gives you a comprehensive and powerful suite of tools to help you achieve your organizational goals.
This highly efficient and reliable cloud-based IT service management (ITSM) platform is designed to assist businesses in effectively managing their IT infrastructure. It is an all-inclusive solution that offers a plethora of features, including but not limited to incident management, problem management, and change management. Whether you are a small business or a large enterprise, ServiceNow can help streamline your IT operations and enhance your overall productivity.
Adobe Experience Cloud
This suite of cloud-based marketing and CX solutions provides you with tools for creating and delivering personalized customer experiences. With advanced analytics, marketing automation, and customer engagement tools, you can tailor your approach to meet your customers’ needs. Thus, Adobe Experience Cloud is a must-have for businesses looking to stay ahead in today’s market.
Google Cloud Platform
This collection of cloud computing services offers a comprehensive solution for businesses to streamline their operations and enhance productivity. With a diverse range of capabilities, including computing, storage, and networking, it can help you create, launch, and expand applications with ease while ensuring efficient and secure management.
This is another comprehensive and dynamic suite of cloud computing services that enables businesses to build, deploy, and scale their applications quickly and efficiently. With AWS, you can access an extensive array of features, including an unparalleled range of computing capabilities, top-notch storage solutions, and robust networking options.
This all-encompassing suite of services is designed to help companies of all sizes navigate the complexities of the digital landscape with confidence and ease.
Suppose you are looking for a comprehensive solution to help you build, deploy, and scale your applications. In that case, Microsoft Azure is the perfect choice for you. With it, you enjoy a suite of cloud computing services that offer a wide range of features, including computing, storage, and networking.
Conclusion: 10 Leading Digital Transformation Platforms in 2023 You Must Know
Digital transformation is not a choice but necessary for businesses that want to survive and thrive in the digital age. Unfortunately, digital transformation is not easy or cheap. It requires a strategic vision, a cultural change, and a technological foundation. A digital transformation platform can provide you with the latter by offering a set of capabilities and components that enable you to innovate, optimize, engage, empower, and respond.
However, not all platforms are created equal. The ones mentioned above are some of the best in the market but are not the only ones. Therefore, you still need to carefully evaluate your options based on your needs, goals, and budget.