Finally, you've created your own application.
You like your app's style and icon, and it runs smoothly on every device you've tried it on. You've discovered an untapped market with little competition.
There's only one problem (and it's a major one): No one is downloading your app.
Hey, don’t give up. If you have an incredible and useful app for everyone to use, you can work it out and make everyone love it.
This is just a common problem that you run into just like other app developers once deal with when their apps are out.
Your app is likely to flop if you don't have the appropriate mobile marketing plan in place, and you'll remain invisible in the app stores for the rest of your life. And it's much more difficult when your budget is tight.
The good news is that there are a number of very low-cost options available to assist you. Below are our top five efficient strategies to increase app downloads successfully.
SOME BASIC APP DEVELOPER LANGUAGES
You've probably heard of SEO, which stands for "search engine optimization." But have you heard about App Store Optimization (ASO)?
In terms of your app's performance, the two are fairly comparable, although ASO has a bigger influence on its listing than SEO does for Google search results.
ASO is the process of increasing your app's visibility in the marketplace. The better your app's ranking, the more people will find it when searching.
ASO also aids in determining whether or not a consumer will actually download your app once it has been discovered. And that leads to our number one strategy to increase your app downloads
1. IMPROVE YOUR APP STORE OPTIMIZATION (ASO)
One of the most effective methods to enhance your internet visibility is to optimize your app for what users are looking for.
However, don't expect to see results right away. To excel at anything, you must put in constant effort and continue to work on it.
Read more: 4 main reasons why mobile app is a must for your e-commerce business
Here are some basic methods to help you get the most out of App Store Optimization.
1.1 Make a memorable app title
Create app titles that are both catchy and descriptive while remaining short. Make it interesting to look at! Also, make it one-of-a-kind!
If your app's title is identical to those of 3,000 other applications in the store, your chances of being discovered are minimal.
Another reason for a great app title is because, unlike other parts of your ASO, you can't change it. As a result, choose a fantastic title and stay with it.
1.2 Do some keyword research.
For ASO, keywords are equally essential. According to Neil Patel, app titles containing keywords rank 10.3% higher than those without.
Look for keywords that your app could rank for and include them in the title and description of your app.
Use the language that your audience uses, not the phrases that you use.
Tip: Do a specialized search on Amazon and pay close attention to the reviews of the items in your field. You'll be able to observe the words your audience uses to define their wants and what's essential to them in this way.
2. ENCOURAGE POSITIVE USER REVIEWS
Positive customer reviews indicate that your app is popular and important to the app store algorithm. This raises its ranking, allowing potential users to find it more quickly.
Once consumers locate your app, you must persuade them that it is worthwhile and trustworthy enough to download. This is where reviews are useful.
Users prefer word-of-mouth recommendations, such as user reviews, above other types of advertising, according to Nielsen's Global Trust in Advertising Survey.
Read more: Does your business really need a mobile app?
You may promote user reviews using in-app messaging or push notifications, but be cautious not to bombard your audience with too many alerts, since this may alienate them. After the user has had a few nice experiences with your software, give them a polite pop up to gently remind them
You'll inspire trust and, as a result, you can get more app downloads if you do this on a regular basis.
3. DESIGN AN EYE-CATCHING APP ICON
A potential user's initial impression of your program is formed by its icon. This is why it's crucial to pay attention to the way it's designed.
When done correctly, it has an impact on user behavior and can assist in increasing downloads. Why do you think that is?
Studies showed that consumers are influenced by visual signals. That implies your app icon shouldn't be a last-minute addition. As a result, investing time and effort into developing a beautiful app icon pays off big time.
In addition, users spend 7 seconds on average on the app store listing page. So it stands to reason that if your app icon is the first thing they see in the app store, it's a crucial success element.
Your app icon should also communicate your app's brand identity. Therefore, it should accurately reflect what your app does and stands for.
4. LEVERAGE SOCIAL MEDIA
Did you realize that there are currently around 4 billion individuals using social media?
As a result, the greatest location to market your software and acquire downloads is on social media.
Take some time to strategize before you rush out to publish on social media. There's nothing particularly tough about it.
Let's say your target audience is likely to spend a lot of time on Instagram, Twitter and/or Facebook. Being active on social media is one of the most effective strategies to increase your app downloads and maintain touch with your consumers.
You need to make sure you're sharing relevant, unique material and engaging with your users. Work on sharing your content and highlighting the important aspects of your app in the content you're sharing.
Read more: Mobile app and mobile web, which is better option?
Keep in mind that in order to generate attention, you'll need to do more than just post selling pitches on social media. Responding to your followers and inviting them to express their ideas shows that you are interested in what they have to say.
Ensure that you listen to your users' comments by engaging them. To avoid high churn rates, keep them satisfied and fix all of their problems.
5. CREATE AN DEMONSTRATION VIDEO
Reading a short description or looking at a few images isn't enough to let everyone comprehend all of your app's features.
Creating a demo video is another method to promote your software and get more app downloads. Make a 30-second video that explains your app's what, how, and why.
Also, give special attention to usability and your product's most popular features. Share your video on your website and social media channels, and don't forget to include it in your app store listing.
CONCLUSION
As the number of apps available on the market grows, it's more necessary than ever for small company owners and marketers to develop mobile app-specific marketing strategies. Use a combination of these mobile app marketing tips to put your brand at the front of the pack and get more app downloads.
Are you interested? Do you want to build a mobile app that fits your business style perfectly, runs smoothly and boosts your business sales? With Golden Owl mobile developer experts, we are able to create something even beyond your expectations. Tell us more about your dream project right here!
