The term “metaverse” was first invented in the 1992 “Snow Crash” book written by Neal Stephenson.
However, it did not become such a big thing until Facebook had decided to change Facebook to Meta.
Users can have a single identity that they can use in all places, which means they can use the same profile, avatar, and wallet across numerous worlds and services.
Brands in the gaming and entertainment industries, as well as several fashion labels, are paving the way for companies looking to enter the metaverse.
Meanwhile, Walmart has submitted hundreds of metaverse trademark claims since December 2021, with Google contributing about $40 million to a private equity fund for all metaverse initiatives.
Various businesses, though, have already dipped their toes into the digital sphere. We shall look at 5 prominent mainstream businesses that are poised to make an impact in the metaverse.
Read more: Metaverse - Welcome to the new superworld! Everything businesses need to know!
Gucci x Roblox
Gucci Garden was launched in May 2021 in collaboration with the Roblox metaverse and game platform.
Gucci wanted to showcase its heritage ahead of its centennial with a virtual reproduction of a physical display in Florence.
The Roblox Gucci Garden, like the real display, had a number of themed chambers that paid homage to various Gucci ads.
Before travelling through the themed rooms, guests may examine, try on, and buy digital Gucci merchandise to adorn their genderless avatars in.
Their avatars would absorb elements of each environment as they traveled across the virtual globe.
The goods were offered on a revenue share basis to guarantee that both the platform and the brand benefited from any virtual apparel sales.
AMC’s The Walking Dead
The Walking Dead on AMC has generated sequels and spin-offs, as well as merchandising and, most recently, a play-to-earn game.
The Gala Games ecosystem will be used in The Walking Dead Empires, allowing users to own land, earn and find assets, trade with other players, and so on.
Games based on The Walking Dead aren't exactly new, but this is the first time that gamers will be able to buy a piece of the gaming universe.
Additionally, owning land may generate passive income, whereas survivors in the game world might make money through trading.
This is a major brand entering the play-to-earn market. Not to mention that, thanks to The Sandbox, comic book publisher Skybound is also bringing The Walking Dead to the metaverse.
Read more: mCommerce - the next trend of eCommerce industry in 2022!
Balenciaga x Fortnite
The Balenciaga x Fortnite collaboration was more than an NFT collection; it was a definitive step into the immersive game that is Fortnite.
There, online networks reign supreme, and digital clothing is presented as limited-edition drops, enhancing the value of highly sought-after items.
Balenciaga's fall 2021 collection was shown in a confined game environment named "Afterworld: The Age of Tomorrow," which was produced using Unreal Engine.
While the majority of the stuff had to be purchased, select items, such as Balenciaga's Triple S Sneakers, could be unlocked.
Players could hang out with each other, try on clothing in changing booths, and add the brand's stuff to their inventory during the hub's one-week run.
Louis Vuitton
Some players say that Louis Vuitton's Louis the Game is more enjoyable than Fortnite.
The brand's second centennial was commemorated with an adventure game in which Vivienne had to go across six realms and gather 200 candles to mark the occasion.
Louis Vuitton added additional dimension to the game by scattering 30 NFTs created by artist Beeple across the game for players to locate.
Without requiring players to make any purchases, LV struck a connection with a younger audience. Unlike previous blockchain games, these NFTs could not be exchanged, making them interesting digital collectors.
Read more: Time to wake up in metaverse shopping platform!
Barbie x Balmain
This month, Balmain and Barbie unveiled a new partnership, which includes a ready-to-wear clothing and accessory range as well as three non-fungible tokens (NFTs).
MintNFT will auction off three distinct Barbie avatars, each clothed in pieces from the collection. The winning bidder will gain not just exclusive possession of the avatar, but also a one-of-a-kind Barbie-scaled real-life counterpart of the doll.
"Balmain, under Olivier Rousteing's creative guidance, is the appropriate partner to convert the iconography that is unique to Barbie into a new version of digital art and tangible fashion," said Richard Dickson, Mattel's chief executive officer and president.
Which of the brands on this list is your favorite? Or do you know of any other brands in the metaverse doing something cool? Please share your thoughts in the comments box below.
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