Christmas! This is the ideal time of year to contact old and new clients and share holiday cheer!
Everyone tends to think “wow, it's that late in the year already?” as the days become shorter and “sweater weather” becomes more genuine. However, this is also the best time to start thinking about your Christmas promotion ideas.
Not only that, but responding to changing seasons in a way that is consistent with your company's fundamental identity and values may help you build better brand recognition.
Do you need some Christmas marketing tips for your small business? Here are our top 5 Christmas promotion ideas for this holiday season to help you collect more customer data and double your holiday sales.
1. Run a Christmas email marketing campaign
Despite the fact that social media has taken over the marketing industry, email marketing remains one of the most cost-effective marketing ideas for Christmas to generate more leads.
It can also aid in the development of stronger connection with all of your prospects and consumers.
In 2019, 3.9 billion individuals across the world utilized email marketing. That number is steadily increasing.
Email marketing is a channel that should not be overlooked by organizations. Running an email marketing campaign around the holidays is a terrific idea.
3 things you’ll need before running an email marketing campaign:
A drag-and-drop email marketing platform, such as Moosend, with complex components and a user-friendly drag-and-drop editor.
A responsive Christmas email template that will save your client’s time and motivate them to keep reading.
A beautiful email template designed with an irresistible promotion value.
Ensure that you deliver bi-weekly or weekly email newsletters to your target group over the Christmas season. Also, keep in mind that you should give interesting and relevant material to the correct prospects if you want to create leads.
Users who signed up for your company's news and updates are more likely to open your emails and notice your offers.
2. Dress up your online business with festive vibe!
Not only are we humans in need of some holiday happiness. It applies to both your physical and virtual shops. The 'Merry Christmas' mood coming from your shop will attract more people.
With a Christmas landing page and blog design, you can start justifying your Christmas marketing ideas right now.
Read more: A good website design can significantly increase sales. See how!
They are the first thing your customer sees when they get into contact with you. The primary purpose of your marketing ideas for Christmas should be to gain client attention.
Some other Christmas marketing tips for your small business homepage including:
Change the hero image to a festive one. You may get yours for free from sites like Freepik or Pixabay, and then alter them with Canva.
A Christmas slider is a simple yet effective way to add some festive flair to your website this season.
A lovely Christmas image popping out from the corner of your page. A cup of hot chocolate, a basic Christmas tree, bells, and Christmas lights, for example, are all possibilities.
Change the backdrop of your website, and experiment with mixing and matching patterns and designs that complement your color scheme.
Christmas elements may be added to your social media icons, bottom, sidebars, forms, buttons, and navigation.
Make a holiday logo for yourself. It can be due to the season. It's only a small change.
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3. Branded game as Christmas promotion idea
It's difficult to stand out from the crowd during the holidays, whether you're a B2B or B2C company.
Gamification has been used by brands for years, and it's popular for a reason: it works! Using gamified content, Ford Motors increased revenues by over $8 million and increased Facebook likes by 600%.
People aren't interested in a hard sale over the holidays since there are so many offers and incentives. They're seeking for the greatest offer or a strategy to enhance brand engagement by providing their audience with some holiday fun.
That is exactly what branded Christmas games provide. With 2.5 billion active gamers on the planet, your target audience is almost certain to be one of them. People enjoy competing and winning; by including these basic game principles into your marketing, you can appeal to basic human instincts and generate significant interactions.
4. Items should be bundled together
The perceived worth of objects increases when they are packaged together. When packaged commodities are discounted, this impact is amplified. This is a fantastic Christmas marketing tip for your small business to boost average order value.
Christmas is the ideal time to be creative with your holiday marketing! If you're stumped for what to package, ask your clients what would entice them the most.
What advantages do you have? Several, to be exact:
You can quickly sell your things that aren't selling well or that aren't very popular.
Customers may be enticed to spend more than they would for individual goods if you can persuade them to do so.
You attract clients who are value-conscious and may not have been interested in your brand previously.
5. Don't forget about the after Christmas the holidays
Maintain the momentum! Don't let your marketing ideas for Christmas fall by the wayside after your campaign is over; make the most of them.
That hazy period between Christmas and New Year's Day, when everyone is back to work, is a great time to re-energize your marketing.
Read more: 6 powerful tactics to successfully delight customer after sales
If you're planning discounts and freebies in the run-up to Christmas, why not add a bonus by holding a competitive prize draw after the holidays? This offers you a cause to contact entrants after all the commotion has died down, ensuring that you stay at the front of their minds.
Top tip: If you're going to contact someone in January, wait at least until the second week — people usually have a lot of email catching up to do after the holidays, and you don't want your messages to be lost!
Conclusion:
Hopefully this article gives you some ideas on what you can do to double your sales using these Christmas promotion ideas.
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