5 reasons why your website traffic drops and how to fix it

Website traffic is crucial for every business with an online presence. The more visitors you have, the higher chance to promote your brand and make good sales of your services or product. 

This is why a sudden drop or low website traffic is somewhat scary to a lot of business owners. 

Despite spending time and money on creating a visually appealing website, it may not be generating much traffic. As a result, you may get little to no return on your investment or income losses, which can be frustrating.

However, as long as we figure out the causes of the problems, there are always possibilities to improve your Google ranking.

There are a variety of reasons why your website may not be drawing many visitors, but the issue may be resolved. Read on to find out the 05 main reasons for low website traffic and what you can do about it.

1. Your website isn't fully optimized for search engine (SEO)

Google will frequently be the main source of online website traffic. However, it is definitely not easy at all to be ranked on the first or second page of the Google search engine.

Only the finest of the best make it to the top of the list. That implies your material, or your content must be excellent. That's where it all begins.

However, there are a number of additional variables to consider, such as creating an XML sitemap, installing an SEO plugin, optimizing your content for keyword search keywords, constructing a solid link-building plan and so on

You will need ALL of these elements to be able to rank high in your search. One missed-out factor can also lead to an extremely low ranking.

Without the assistance of design specialists, these strategies would hardly be accomplished. If you don't have someone on staff with such expertise, you'll have to pay someone to assess and perhaps revamp your website.

How to fix this?

Everyone understands the importance of Google Analytics, Search Console, and an XML sitemap. Therefore they must all be installed

Google Analytics allows you to track the total traffic to your website. It's also utilized to verify your website's status with Google Search Console.

Besides, you can maintain track of your search presence with the Search Console. Additionally, XML sitemaps allow Google's bots to browse your site.

These tools will definitely give you more insights on how your website is performing, tell you which metrics are not effectively measured, point out some errors and suggest some necessary actions to be taken to improve web ranking.

2. You don’t have enough relevant and quality content for your target audience

Your target audience will have no reason to visit your site if you have little material on your blog or post low-quality articles. This is frequently the main reason for low website traffic

You must write high-quality blogs on a regular basis to improve your Google ranking and gain a larger, devoted following.

Your content is the motor that drives traffic to your website like a marketing machine, hence it must be updated on a regular basis. You should be blogging at least 2-3 times each week, if not daily to be more ideal.

This not only expands your online presence, but it also improves the relevancy of your site for Google's algorithms.

Of course, not every piece of content is made equal. Buyer personas – essentially, the ideal customer(s) for your organization – should have been developed as part of your marketing plan. 

Your content needs to be relevant and especially valuable to these buyer personas in order for them to be drawn to your website.

How to fix it

You should strive to produce really high-quality content that is web-friendly. Here's a checklist to help you out:

Paragraphs are short

Content is rich in value

There's no fluff or nonsense here.

For emphasis, use bold and italics, as well as a lot of pictures and multimedia.

Incorporate real-world data.

Proof, sources, and links should be used to back up your statements.

To identify terms that are often searched, use keyword tools. Use Google's autocomplete and related searches to your advantage. Find questions being asked in your field on Quora and other online forums.

3. You are targeting the wrong audience

As we've already said, one of the first things you think about when planning your social media strategy is who you're going to target and where you'll discover them. 

If your social media audience isn't correct, they might still visit your website. However, they will not convert since they don’t see anything you have to offer is relevant to them.  

Read more: Top 4 worst B2B marketing mistakes and how to avoid

Aside from targeting the incorrect demographic, several social media accounts attempt to spend money on purchasing hundreds or thousands of followers just to demonstrate that they have a huge following. 

This isn't the way to drive traffic to your website, You want real people who genuinely want to be there and are interested in what your company has to say and offer. 

More than a number of followers, having the right audience will improve your Google ranking, the website traffic and the chance of conversion to sales.

When it comes to followers, put quality before quantity!

How to fix this?

Take some time to look for thought leaders and top profiles in your field on the web.

Competitors or accounts with large followings who target the same demographic as you may fall into this category.

Examine the posts from the accounts that have received the most likes and comments.

This can help you create a topic map of ideas linked to what your target audience cares about in your industry.

4. You do not promote your site enough

You are spending way too much time creating stuff and not promoting them. 

Everytime you publish a blog, you just sit there and pray that someone may come across and read your blog. 

Or worse, you go and spam others with links in hopes of magically driving traffic to your website from some unknown sources.

Sounds familiar?

How to fix this?

Have you heard of the 80/20 rule in content creation? It is advised that only 20% of your time should be invested for creating and 80% of it is for promoting your content.

But how are you going to promote your content? There are many ways including guest posting, contributing to online forum discussion, paid ads, email podcasts, leveraging social media, ... 

Read more: 08 best tips to promote your business online - no ads needed!

One of the popular and effective marketing methods nowadays is to make use of influencer communities. 

Influencer marketing is when you use the reach or audience of an industry influencer to get visibility for yourself. As a result, it's ideal for content marketing.

5. Your competitors are doing better

It's conceivable that despite doing everything correctly, you still are witnessing low website traffic and seeing a drop in your ranks. One other explanation for this may be that your competitors are outperforming you.

What you can do about this is to analyze and monitor your rivals' social media activity, link-building methods, and content marketing to keep an eye on them. 

To find out what modifications your rivals have made, utilize tools like Wayback Machine or Versionista.

You may also use backlink tools to discover whether they've received any new backlinks; they could be undertaking their own SEO campaign.

Make some of the same modifications your competitors used to outrank you once you've figured out what they did.

Read more: 5 social media marketing tips to boost your company sales

The goal of this essay is to help you handle the reduction in website traffic on your own. You don't have to stop there, though; assistance is always accessible. To cope with it, get an expert or employ an agency.

Knowing that a properly designed and optimized website is always the very first touchpoint, Golden Owl with expertise in website development can always assist you in transforming your business website into an outstanding and customer-winning one. Drop us a message here to tell us more about your concerns.