Oct 8, 2021

about 5 min read

5 secret rules to build better trust for your SaaS company

When it comes to converting users, you will encounter a variety of obstacles as the owner or member of a software solution business. 

It all starts with attracting individuals who could be interested in what you have to offer and then keeping them interested and engaged.

The SaaS market may be fiercely competitive. Consider industries like project management or accounting software solution business, where there might be a lot of rivals fighting for a piece of the pie.

SaaS solutions may be the way we work in the future, but only if we can overcome substantial challenges along the road.

And the biggest roadblock is a lack of trust.

It's never simple to gain someone's trust. It's also something that may be destroyed if you give people a reason to be suspicious of you.

So how to effectively build clients’ trust for your SaaS companies? Follow these 5 secret and basic rules as follow


When potential consumers first meet your SaaS, how do you want it to make a first impression?

Usually many SaaS companies make this common mistake of trying to sound smart with all of these jargon. They write a description that isn’t descriptive at all, at least not to someone who isn't familiar with the company.

People are turned off if they can't figure out what you're about in a few seconds. In fact, people are easily tired and turned off if they can’t manage to understand what your company services are about in just a few seconds.  

If you are a shopper going on the internet to find a service, the first thing you do when drawing in a ton of different options is to eliminate those that do not make sense to you. 

If you do not want to be out of the game too early, make sure you have a clear and precise description about your company’s services and what you do.

It’s the transparency and accuracy of the descriptions you use on your website that help to build clients’ trust for your SaaS companies. Some of the greatest examples out there are able to convey "what we do '' and "who we do it for" in a few words. Using a lot of buzzword phrases is unneeded and frequently leads to confusion.


How do buyers or users know about your software company? In many cases, the first run when the client and the software solution business meetup is a complete accident.

Now, if you want to earn clients' trust, you must properly manage the first run experience. They need a compelling incentive to return, which implies they should have gotten something out of the initial contact.

And that is when user experience kicks in. When it comes to UX design, one component must be prioritized: establishing a relationship with your initial user and consumers. You only have that one chance to make it happen. 

Read more: 5 reasons why UX does matter in marketing strategy

Apparently you do not need to make it too picky or crazy with customized features. However, one thing you do need to assure is to deliver value to customers. 

As UX designers, you'll need to start by writing out these three objectives: one fantastic enhancement for the user, one tangible benefit for the company, and one compelling motivation for users to return. 

Now you must really carry things out.


Despite the fact that testimonials may be a strong confidence builder, many SaaS companies do not feature them on their websites. 

According to Econsultancy, 63% of customers are more likely to make a purchase when a site includes reviews, resulting in an increase by 18% in sales. 

Read more: 15 ways to effectively increase your sales conversion rate

Because we're always seeking for social evidence, testimonials appeal to us. Has anyone else tried it and enjoyed it as much as I did? Or do individuals I admire do the same thing? (This is particularly true if you can obtain testimonials from high-profile consumers.)

It's also crucial to choose where you'll post your testimonials. If they're buried too deep within your site or below the fold, they're likely to be overlooked and so won't add to customer trust. 

It turns out that placement does make a difference (although of course, it would be worth split testing on your site to see what works best).


Any onboarding process, no matter how unique, must start with building trust. 

Allow new customers to browse around and utilize the program or app to see the true value, which will help them trust your brand.

Users should not be overburdened. There's no need to add to the complexity when it comes to tech goods, especially for corporate software. It is necessary to make software solution business simple and easy to use. This also is user friendly which aids to build clients’ trust for your Saas companies. 

It may be difficult at first to fit a lot of information onto a small screen, so working with an experienced team of UX designers is essential to guarantee you get it right.


If you want people to trust you and return, they need to get something useful out of the first few contacts.

Anyone who signs up will give you their email address, so you'll need to communicate with them via email. 

Consider utilizing retargeting pixels to deliver messaging on social media to those who are checking you out but haven't signed up for anything yet.

Read more: 4 reasons why customer feedback is key to startup success 

Maintain a regular schedule of postings on social media, giving useful or entertaining material that will appeal to your target audience. Think of how you can show openness through various platforms — it's all part of earning people's confidence.

Once again, in the marketing world, content is always king. It's worth noting that the more interesting your material is, the easier it will be for clients to connect. 

That being said, you can easily defeat social media. More individuals should be contacted, and only share the material that is genuinely relevant to the consumers.


If you want to keep your SaaS customers coming back, you need to build trust with them. This entails providing value from the initial encounter and continuing to do so throughout time. Be memorable by being clear about who you are and what you do.

Contact Golden Owl to learn how a unique and optimized UX design and onboarding experience for your app may help create confidence in your business.

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