In the previous blog, we have discovered 5 tactics of how to increase eCommerce conversion rate. Those methods including:
Make a theme update
Include eye-catching product images and videos.
Create comprehensive product descriptions.
Your Paid Ads Should Be Optimized
Make sure there are no surprised cost
More detail here: 5 undeniably smart tips to increase ecommerce conversion rates (Part 1)
To keep the list going, let’s unlock the rest of the tactics to increase ecommerce conversion rate that we are going to cover in this article
1. Offer free return or exchange
Free returns and exchanges are the second driving force behind internet purchases.
There are a variety of reasons why a client might wish to return or exchange a product. And while this can be costly for your eCommerce business, having a good returns and exchange policy says a lot about how well you manage your customer relationships.
Not having this sort of policy can lead to additional costs and lost time dealing with client emails and complaints.
This is why having a straightforward and easy-to-understand return policy is critical to providing a consistent customer experience.
With a great customer experience you are trying to build, the policy you have in place for returns and exchanges will also do you a favor, which helps you enhance your eCommerce conversion rate.
2. Make the checkout process go faster
Conversion optimization relies on coming up with a clever method for increasing eCommerce conversion rates. You can do this by expediting the checkout process and making it easier for customers to make purchasing decisions.
Consider the case where your checkout process has too many steps and your customers must take a long time to complete it. They will be really frustrated and want to leave the website right away.
You need a quick and simple checkout experience with fewer steps to prevent losing potential customers and increase ecommerce conversion rates.
Purchasers will feel happy and at ease throughout the checkout process if the checkout procedure is streamlined in a few easy stages.
As a consequence, they will become regular visitors to your ecommerce business website, and your conversion rate will rise.
In order to increase ecommerce conversion rate properly and avoid cart abandonment, all you need to do is to simplify your customer's check out process.
You will save up a lot of time for your customer, make their purchases way easier and hence increase customer satisfaction. Once you make the customers happy, you are successful already. Higher satisfaction also means more sales will be made and higher conversion rate.
3. Offer free delivery cost
Half of eCommerce business sites provide free delivery, while the other half do not.
Many websites need a qualifying purchase before providing free delivery, but others do it on a regular basis.
Free delivery has often been shown to be a major decision factor for buyers considering a purchase.
Because of the pricey shipping costs that are added to the final price of the product, many buyers abandon the items in their basket.
Consider how Amazon's sales grew in every nation where delivery costs were eliminated if you want to understand how important shipping costs are.
Customers will search elsewhere if you do not provide free delivery. Period!
Free delivery is becoming a must in today's economy!
You think you won't be able to provide free shipping? Remember that this is frequently a psychological game.
If it's necessary, raise the price of your products a little higher enough to cover for the delivery fee and done! You have nothing to lose!
4. Use social proof in the form of testimonials
According to a research conducted by the Spiegel Research Center, approximately 95% of internet customers check online reviews before making a purchase.
Furthermore, almost 91% of people believe internet evaluations are equally trustworthy as personal recommendations.
According to the Nielsen Trust Barometer 2017, confidence in friends, family, and 'people like me' is up, while trust in businesses and organizations is down.
As a result, if you want to increase ecommerce conversions rate, you must include client reviews on your website.
Testimonials aren't just for your website; they may also be used in other places (where you should display them prominently).
They may also be strategically employed on any communication with a conversion goal, like as sales, event registration, and customer retention emails.
Wanna know some powerful tips to get genuine customer testimonials for your site?
Read more at: 8 important tips to gather and improve genuine customer testimonials
5. Offer live chat for higher conversion rate
Customers may easily ask questions and receive rapid answers while buying in a physical store. But when it comes to ecommerce business and online shopping, asking a question is a lot more difficult.
You might lose a lot of sales if this service gap is not solved properly!
Customers may have a lot of inquiries before or after purchasing something from your website. Answer these questions as rapidly as possible is a smart method to improve your ecommerce conversion rate.
As a result, be prepared to converse with them and react to their questions as soon as possible. And Live chat is a terrific method to do that, and it's quickly becoming a standard option for online retailers.
Read more: 6 Ecommerce trends in 2022 driving your business to success
It is not recommended that you send them an automatic message saying that you are not available at the moment! This does nothing good but make them want to leave your site immediately.
If you won't be around when people want to chat, it's better not to do anything at all.
Customers enjoy live chat because it eliminates the need to wait on hold. When clients utilize the live chat option, almost 92% of them are happy. It's time to start chatting, since customers are growing more used to instant customer support.
Conclusion
A great website can enhance your revenue and bottom line by working for you 24 hours a day, seven days a week, while you sleep.
Do you want an excellent web design for your ecommerce business? Get in contact with Golden Owl's web development professional! With years of expertise in establishing trust and motivating customers to succeed, we are more than confident in our ability to assist your company in achieving your objectives.
