It's 2021, and if you still think website traffic is a reasonable statistic to use to evaluate the effectiveness of your e-commerce shop, we've got two words for you: wake up!
There are several strategies to increase visitors to your e-commerce website nowadays. You may run an influencer campaign, invest in social media marketing, run search engine ads, have professionals review your goods or services, and so on.
But you can't expect your inbound visitors to convert without taking any action.
Read more: 5 reasons why your website traffic drops and how to fix it
The popularity of online shopping is skyrocketing. Average eCommerce conversion rates, on the other hand, remain in the 1-2 percent range.
These eCommerce conversion rates appear to be so stubbornly low that they are driving eCommerce business owners insane. Is this satisfactory? Is it possible that I might be doing a better job? I'm not sure how I'm going to get that number to go up.
Here are 5 powerful optimization tactics to help you figure out how to increase eCommerce conversion rates and to make more sales for your online store.
1. Make a theme update
It's all about the first impression. Your theme is your first opportunity to attract the attention of potential consumers, and you just have 50 milliseconds to persuade them to stay and shop.
To help add to the success of increasing ecommerce conversion rate for your online store, your main theme should:
Represent yourself and your company. From colors to photographs to font choice, your website should give your consumers an instant impression of your brand. This is especially true for your site, as your brand should wow visitors from the moment they see it.
Be daring and visual in your approach. Your customer's attention will be captured by large, high-quality photos. Avoid overloading your visitors with too much content on the site; instead, let your product photos speak for themselves.
You'll need a well-designed theme that's simple to adjust, loads quickly, and is mobile responsive by default. It's time to alter your theme if it's holding you back.
Read more: A good website design can significantly increase sales. See how!
2. Include eye-catching product images and videos.
Customers are attracted to your eCommerce business by images and videos. They leave a lasting impact on the minds of your website visitors.
As a result, you must provide eye-catching and compelling product photos for your eCommerce store.
Don't simply tell them what you're selling; show them what it looks like, what it can accomplish, and how it will benefit them if they buy it.
Offer video demonstrations of your product or service, as well as video testimonials, to build client trust, which is essential for securing a sale.
Make use of high-quality photos that emphasize your items' distinctive attributes.
Add many photographs to display the product from various perspectives. This allows buyers to thoroughly examine the merchandise.
Arrange the photos properly on a white backdrop. Because the white backdrop aids people in understanding the proper hue and other aesthetic aspects of a product.
Additionally, you should have photos of popular goods on your landing page at all times. It provides consumers an indication of what your best-selling products are.
Read more: 5 easy tips to convert website traffic into qualified leads
3. Create comprehensive product descriptions.
The important step to increase ecommerce conversion rate is to have amazing photographs, but don't scrimp on the product descriptions.
Make sure you have proper descriptions because customers can't touch the product and photographs may not be able to convey features (like materials, for example).
Product descriptions should also be written with the consumer in mind, appealing to their wants and requirements.
Product descriptions, like your product value proposition, must instantly communicate the benefits of your product, as though the customer is asking, "Why should I purchase this?"
Write detailed product descriptions that aren't overly long. It makes the material easier to read by breaking it down into bullet points.
Also, employ phrases that buyers could use in search engines while trying to buy your goods to increase your SEO and attract more traffic to your site.
Remember to keep your brand in mind at the end of the day. Make sure your voice and tone are the same in your product descriptions.
4. Your Paid Ads Should Be Optimized
Goals that are incorrect might lead to incorrect results. Having a large number of website visitors as one of your objectives may be the cause of your low conversion rates.
When people click on your ads and sponsored campaigns, it means your messaging is on point, and your visitors are drawn in by your copy and visuals.
However, once they've left, you should know that you didn't initially attract the correct audience.
As a result, changing your target audience is the second most crucial step in raising conversion rates. To evaluate if there are disparities in conversion rates, focus on a specific sector and target the people inside it. Split-test your target audience segments and make data-driven decisions based on the results.
Read more: 6 Ecommerce trends in 2022 driving your bussiness to success
5. Make sure there are no surprised cost
Cart abandonment is one of the most perplexing issues that e-commerce business operators confront. In March 2020 alone, over 88 percent of shopping carts were abandoned.
When a visitor leaves your site after adding an item to their basket, this is known as checkout abandonment.
This indicates that they were interested in purchasing items or services from your shop, but something happened to cause them to leave before completing their transaction.
According to studies, 18% of consumers abandon their carts because the procedure is too long, and almost 50% abandon them because of hidden expenses.
Follow the WYSIWYP (What You See Is What You Pay) strategy to prevent them. Show the prices of all your items and services, including shipping costs, up front so that your visitors don't feel taken advantage of.
These are just a small part of our ecommerce conversion rate increase tactics. We hope this will help you and your ecommerce business get more sales. Stay tuned for part 2!
A great website can enhance your revenue and bottom line by working for you 24 hours a day, seven days a week, while you sleep.
Do you want an excellent web design for your ecommerce business? Get in contact with Golden Owl's web development professional! With years of expertise in establishing trust and motivating customers to succeed, we are more than confident in our ability to assist your company in achieving your objectives.
