Apr 13, 2022

about 5 min read

Don't ignore these 6 UX tips for your eCommerce business

Have you ever been annoyed by slow loading times, 404 pages, or difficult-to-navigate menus when visiting a website?

Do you have concerns about your ecommerce site's bounce rates? Do you have any idea what's preventing visitors from becoming clients on your website?

Your website is frequently the first point of contact for your prospects. As a result, their online shopping experience on your site is crucial in turning them from casual viewers to regular customers.

So, even if your store sells unique items that follow industry best practices, if your store lacks ecommerce UX best practices, all of your efforts will go down the drain. 

Here are some tips to upgrade your ecommerce user experience to and drive more sales!

Read more: Incredible business value of a good UX design

1. Provide a user-friendly navigation system.

The success of your ecommerce website is entirely dependent on its navigation. Customers will not be able to purchase something if they cannot find what they need.

According to Hick's Law, the more options a user has, the longer it takes them to accomplish a task. With this concept in mind, make sure your homepage or landing page provides the bare minimum of options.

The navigation mechanism on your site should have a recognizable user experience. 

You should also create categories for your items based on kind, style, usage, or any other relevant criteria so that your visitors can quickly discover what they're searching for.

Don't overload your users with too much information. Pop-ups, forms, and a bunch of links may appear to provide more options for visitors. However, in fact, they are really slowing them down.

2. Improve the site's search functionality.

Many people don't utilize the navigation menu at all, instead relying on search/faceted search to drill down even farther. 

Read more: The popularity of microservices-based ecommerce!

When it comes to providing the finest ecommerce ux to your clients, proper site search capability is a must. Because their intentions are more obvious, those who use the search box are more likely to become leads.

You don’t want to leave a bad taste in your client’s mouths when they come to your site and they cannot find the search box or it does not work properly. 

To allow smart searches on your site, implement artificial intelligence (AI). A good illustration of this is the website Pinterest. 

Pinterest's Chrome extension was modified in 2017 to allow users to choose an object in any web image and ask Pinterest to discover similar things using image recognition algorithms.

3. Make it user-friendly on mobile devices.

Users of mobile devices explore eCommerce sites differently than users of desktop computers. 

On a mobile device, people are frequently seeking for something extremely particular and want to discover it as soon as possible.

As a result, the top objective should be to reduce and streamline the mobile user experience to the greatest extent feasible. You can achieve this by implementing measures such as:

  • Navigation bars that stay put

  • Pop-ups that are mobile-friendly

  • Buttons that allow you to call someone by just clicking on them

  • Buttons that allow you to scroll by clicking them

  • Pinch-and-zoom capabilities

Read more: 4 main reasons why mobile app is a must for your e-commerce business

4. Applying Von Restorff effect

When numerous comparable things are present, the Von Restorff effect, also known as The Isolation Effect, predicts that the one that differentiates from the others is more likely to be recalled.

Color isn't the only element of design that may make a design stand out. To demonstrate the Von Restorff Effect, you can change designs in a variety of ways. 

Other design considerations are:

  • Sculpture

  • Dimensions

  • spaciness

  • Emphasizing

  • Using bold or italic fonts 

  • Highlighting

The Von Restorff Effect is a significant visual tool for improving UX since it highlights vital information within a group of similar information. 

The Von Restorff Effect can be utilized to emphasize promotion, sales, discounts or price adjustments for online shops and e-commerce enterprises, making the information a lot more attractive and memorable. 

Read more: 6 E Commerce trends in 2022 driving your business to success

5. Provide live support in real time across all touchpoints

Have you ever thought about why people prefer to purchase at brick-and-mortar stores? It might come down to having a competent salesperson who can help you discover the right pair of shoes or a beloved dress in a new color.

What happens when clients visit your website, on the other hand? If they don't find what they're looking for right away, they might not bother looking any further.

You might, however, employ a chatbot to initiate conversations with your customers and inquire if they want assistance, exactly like a salesman in a store.

By using live chat to facilitate real-time dialogues, you can direct consumers to the items they need. You can also give alternatives such as cross-sells and upsells, and limit their desire to compare shop by keeping them engaged throughout the buying experience.

For example, at the bottom of Amazon’s checkout page, they have a Contact Us button available 24/7. 

When a consumer selects this button, Amazon gives them the option of chatting with a customer service representative or receiving a voice call on their registered cellphone number. Customers may obtain support right away at checkout on Amazon, which greatly improves the user experience.

Read more: 5 undeniably smart tips to increase ecommerce conversion rates

6. Enhance Engagement by Customizing Fields

While personalisation is an excellent way to elicit devotion, customisation is a relatively recent trend that is sweeping the online sector. 

Users may choose what they want to view or establish preferences for how your ecommerce website's content is structured and displayed using customization.

Customization is exemplified by Reddit and the BBC. When you visit these websites, you'll note that personalization improves the user experience by giving visitors more flexibility over how they engage with the site.

It all comes down to your clients.

It's all about your consumer when it comes to the design of your eCommerce site. 

Understanding how to create a fantastic shopping experience is as easy as obtaining information from your consumers and analyzing the data you have access to. 

Then creating accordingly—as well as adjusting your strategy as you learn more about what your customers want.

If you are struggling with reaching your sales peak or turning your visitors into frequent customers, we are here to help!  With years of expertise in establishing trust and motivating customers to succeed, we are more than confident in our ability to assist your company in achieving your objectives. Get in touch with us now!

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