Collabs

Challenges

• Measuring results for report: Unlike other digital marketing channels like display advertising and paid search that do a reasonably good job of measuring the performance of campaigns, influencer marketing is facing strong headwinds around proving a return on investment (ROI) for brands and advertisers.

• Campaign management: for big brands to work with many different influencers, there needs to be a campaign management feature that has the ability in executing various campaigns

• A complex algorithm is needed to calculate a score for each of thousands of influencers’ profiles

• Storing a big volume of data that is always ready to be searched and listed

Technology solutions

We use Ruby on Rails and React Native. Ruby on Rails is known for its stability and predictability. Ruby on Rails can minimize the website development time by 25-50% as compared to other popular web frameworks. Compared to hybrid technologies – which was the only option for cross-platform in the past – React Native is super fast and very well tuned to mobile devices. Making the mobile experience much better for customers

Core features

• Feature to find influencers: discover, get suggestions & search for similar.

• Campaign Management: create, manage and run up to 200 campaigns at a time

• Report tool: allow users to get a good overview of campaign results. Benchmark with other campaigns.

• An inbox: to chat directly with influencers in users’ campaigns

• Automatic payments for completed campaigns directly to the influencers by card or invoice.

• Scoring influencers: detects fake traffic, inactive followers and quality of engagement. Influencers gets a score of 1-10.