Apr 19, 2022

about 4 min read

7 Design Mistakes That Hurt Your Business Conversion Rates

Unfortunately, the notion of "never judge a book by its cover" does not apply to site design. 

Even if you use the finest optimization strategies, poor design prevents you from achieving better outcomes.

In today's environment, you need a robust Web site that reaches your potential clients and consumers both locally and globally to operate a successful business.

And, in order to meet conversion goals, it's critical to avoid these frequent blunders that might make it difficult for a website to convert visitors into consumers.

Read more: A good website design can significantly increase sales. See how!

1. An outdated website

A visitor's first impression of a website takes only 15 seconds. This implies that you just have 15 seconds to show your visitors that your website is trustworthy and offers useful information.

Many ancient websites are still up and running, despite being designed years ago, believe it or not.

When visitors arrive at an outdated website, the majority of them will click away as fast as possible and go to one of your rivals. 

As a result, having a contemporary website is critical to maintaining your website conversion. If your website was created many years ago, it's time to update it using fresh web design components. 

2. Lack of a prominent "call to action" button

Adding a "call to action button" to your promotional website is like serving your cuisine to a customer on a platter. 

They will be more likely to utilize your services if they can quickly discover the proper tab to click to complete the required task. 

Your company's goals should dictate the structure of your call to action. If you want to gather email addresses from visitors so you can follow up with them later, you may place a prominent banner with a "Join now" call-to-action button at the top of the page.

Read more: Don't ignore these 6 UX tips for your eCommerce business

3. Slow page loading speed

Nobody enjoys having to wait for a page to load. According to Google's John Mueller, a website should load in two seconds or less to obtain the best results.

Furthermore, a one-second delay in page loading time can reduce conversions by 7%

Assume you own an eCommerce business that generates $100,000 per day. Every year, a one-second delay on your site costs you around $2.5 million in lost revenue.

The following are the most typical reasons why most websites take so long to load:

  • Excessively Flash used

  • Huge image size

  • Bad broken links

  • Excessive use of plug-ins

  • Coding errors

4. Too much wordy content.

Regardless of how much time and attention you put into writing your site design content, bear in mind that visitors and potential buyers will not read every block of text, especially if it’s way too long!

Read more: 7 business benefits of custom website design

At the end of the day, the ultimate purpose of every piece of content put on your website is to persuade the customer to buy your goods. You must emphasize the most crucial details and clearly express the product's advantages.

When creating content, keep your visitors' desires, objectives, fears, and frustrations in mind. When you put too much focus on your company and how great it is, you will lose trust, which will make it more difficult to convert visitors into customers.

5. Color Overuse

Make or break your website’s conversion rate with your color combination choice. If you use too many colors, your visitors will become increasingly confused and distracted.

To pick the proper color for your website, you must first understand color phycology. A bad color scheme might rapidly become irritating. 

The colors of your website may have a big influence on your visitors. Investigate the finest color combinations to attract visitors to: 

  • Spend more time on your website

  • Make a purchase at the end of the process

  • Enjoy exploring your online store with greater ease

6. Too many annoying pop-ups

Website pop-ups are another web design blunder that holds back conversions. Visitors hate pop-ups more than anything else. 

This isn't to imply, though, that pop-ups aren't beneficial. They can assist in enhancing conversion rates when used effectively, especially if your objective is to develop your email list. 

As people usually say, too much of anything could be a serious harm. These tactics will drive people away from your site, lowering conversion rates. 

Put yourself in your visitors' shoes to be sure you're doing it properly. Make use of pop-ups that are modest but catchy.

Read more: A 5-step designing process to build a win website

7. Too many design elements 

When it comes to website design, less is typically more. Many businesses want to include fancy design features in their website layout, which is OK, but don't overdo it. 

Flash animations, vivid pictures, pop-ups, movies, and image carousels are ineffective on a website. Indeed, with that much information crammed onto a single page, your website may cause the user's computer to stutter or freeze. 

You may believe that by incorporating as many design elements as possible, you're attracting attention to your site, but what you're actually doing is detracting from your brand's message and aggravating users. 

This is why it's critical to present just the most crucial or necessary information with as little clutter as possible.

Don't offer everything to your visitors at once! Instead, encourage them to have a look around your website to discover more about you before you try to offer them something right away.

To sum up

In the digital marketing industry, lead generation is a crucial step in running your organization smoothly and successfully. Always keep an eye on the various parts of your site to prevent making the mistakes listed above, which will suffocate your incoming lead flow.

If you still need more information and assistance with your web design and development, don’t hesitate to contact us today for a free consultation! 

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